Building Your Professional Brand

April 16, 12:00pm, EDT - 1:00pm, EDT


Join Maryland HIMSS for an interactive LinkedIn workshop and Panel Discussion from Hiring Mangers

Our April event features a workshop led by Colleen McKenna where participants will gain a better understanding of LinkedIn and how job hunters can use it to their advantage, followed by a panel discussion from hiring managers offering tips and tricks for how to ace your interview! 

During the workshop, led by Colleen McKenna from Intero Advisory, participants will be left with a deeper understanding of LinkedIn features, branding, networking and engagement. This highly interactive presentation will challenge you to think differently about LinkedIn and how you use it. You will gain clarity, insight and actionable next steps including how to elevate your presence, generate referrals and new business opportunities.

Participants will learn:

• The importance of a well-crafted LinkedIn profile

• How to nurture and expand your network

• The importance of engaging strategically on LinkedIn

• The value of Sales Navigator and LinkedIn Recruiter

Following the workshop will be a short panel discussion on Insights during the Hiring Process. Panelists include Colleen McKenna, Founder and CEO of Intero Advisory, Theresa Mazzaro, RN, CHCR, Senior Talent Acquisition Specialist at Johns Hopkins Suburban Hospital, as well as MDHIMSS Board Members Jackie Rice, CIO of Frederick Health and Henry Archibong, Associate Vice President of Innovation at Inovalon. This discussion will include a review of resume and interviewing experiences from the panel that will provide insight into how a resume nuance or interview answer could potentially keep you from landing the job.

Meet Our Speaker

Colleen McKenna

Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 600 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques, and to tens of thousands of business professionals. Her membership site, blog and podcast reach a global audience and more than 600 companies have benefited from her expertise. The Intero team, over an 18 month period, sourced more than 80,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 2.3 million in new revenue. With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand, and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics and CareFirst. She earned her M.A. in publication design from the University of Baltimore and a B.S. in mass communication from Towson University.

Contact information: | 410.458.6960 |


**There is no specific preparation necessary for this event, however, we do encourage those attending to have a LinkedIn profile. As part of the interactive session Colleen may ask to review and optimize your profile.**

MDHIMSS is committed to the community during these difficult times and will be matching all donations made to the Maryland Food Bank.